![]() Some simple tweaks would improve it, but baking in content strategy from the start would have been better. The (lack of) content strategy on this screen makes it harder to navigate – especially if you’re in a busy supermarket with people waiting in line behind you. If a cashier serving people in person took the same slapdash approach, customers would leave confused and dissatisfied. It feels like a first draft, not like something you’d put in front of your customers. It’s inconsistent, jarring and unpolished. /videos/searchqrough+draft+example+for+supermarket&qpvtrough+draft+example+for+supermarket&FORMVDRE If you put that much pressure on yourself, it can be really difficult to get your ideas down. You can still figure out this screen, find the right product and complete your purchase.īut it’s a mess. What happens if I try to buy just one potato? I can select ‘aubergine’ (single), but ‘baking potatoes’ (plural). There’s a weird mix of the singular and plural.Although every single item on this screen is an item of fresh fruit and veg, the figs are the only item specifically identified as ‘fresh’.I can see how that combination of letters might catch you out, but you’d think a big supermarket chain would get it right. They’ve spelt ‘broccoli’ wrong, but only for the organic option.Why is the capitalisation of ‘Butternut squash’ different to ‘Butternut Squash Organic’? What’s so special about the organic option that it merits the initial capitals?.Even on this single screen, you can see many issues with the content strategy: That’s no bad thing, but they’re filed under ‘f’ for ‘Fairtrade’ instead of ‘b’ for bananas, which catches me out every time.Īnd that’s just the start. Even the simplest of transactions can be peppered with confusing instructions, unhelpful prompts and hard-to-decipher errors.įor example, if we assume that a bagging area is for bags, how can you really classify the bag I’ve put there as a ‘surprising item’? (Morrisons, I’m looking at you.) Have you ever paid attention to the content on the screen of the self-checkout machines in your local supermarket? But in the last few years, a new poster-child for poor content strategy has emerged. I’ve highlighted planes, trains and automobiles before. Some locations provide rich pickings when it comes to content strategy done badly. Be sure to specify whether the variance is favorable or unfavorable.Why supermarket self-checkouts need better content strategy What is the amount of variance that is attributed to the difference between the budgeted and actual wage rate per hour?Use the following data to calculate the variances.The following information has been prepared for a home health agency.BudgetActualWage Rate per Hour$16.00$17.00Fixed Hours320320Variable Hours per RelativeValue Unit (RVU)1.01.1Relative Value Units (RVUs)1,0001,200Total Labor Hours1,3201,640Labor Costs$21,120$27,880Cost per RVU$21.12$23.23Budgeted costs at actual volume would be $25,344 ($21.12 × 1,200), and the total variance to be explained is $2,536 Unfavorable ($27,880 - $25,344). The remaining charge payers are summarized below:PayerVolume%Discount%Blue Cross204Unity PPO1510Kaiser1010Self Pay54050% Problem 3. Approximately 10 percent of the patients are cost payers. Present budgetary data is presented below:Budgeted Procedures10,000Budgeted Cost$400,000Desired Profit$80,000It is estimated that Medicare patients comprise 40 percent of total radiology volume and will pay on average $38.00 per procedure. ![]() ![]() Based on the information below, what rate must be set to generate the required $80,000 in profit in the preceding example?You have been asked to establish a pricing structure for radiology on a per-procedure basis. What dollar effect did this have on actual costs?You have been asked by management to explain the variances in costs under your inpatient capitated contract. The intensity of care delivered dropped from a budgeted case mix of 0.90 to an actual case mix of 0.85. Formulate your answer based on the below information. Each accurate and complete response is worth 20 points. Show your work for any calculations performed. ![]()
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